This report presents the findings of a six-part study of the informational needs of Minnesota tourists and travelers conducted for the Minnesota Department of Transportation during the second half of 1978.
The project was undertaken with the overall purpose of recommending alternative strategies for providing information to tourists about how to locate Minnesota facilities and places of interest.
This research study has attempted both to identify alternative methods of providing information to motorists and to evaluate the recommended alternatives.
The study was instigated to assess the impact of the Federal Highway Beautification Act, which calls for removal of non-conforming billboards on state and interstate roads. Many of the billboards that have been taken down advertised tourist facilities and additionally provided information on how to locate them. The premise for this study was that other means of supplying information to tourists may have been inadequate and are now perhaps even more necessary in the absence of highway billboard advertising.
