Market research telephone survey, February 1995-October 1998

The Minnesota Department of Transportation (Mn/DOT) operates a network of 55 full-service safety rest areas along the Interstate and high-volume non-interstate highways. Since 1969, Mn/DOT has conducted surveys at safety rest areas throughout the state. This data has provided the basis for determining the size of buildings and parking lots and has also been used to validate and identify services that the public uses and desires to have available at safety rest areas.

To supplement this information and to improve the level of understanding of safety rest area users as well as non-users, the Site Development Unit, with assistance from the Market Research Unit, conducted several market research studies during 1997 and 1998. Each of these studies were designed to expand Mn/DOT's understanding of a specific market segment in order to improve the delivery of safety rest area services.