Culture-Building and Behavior-Change Strategies for The Reduction of Vehicle Miles Traveled

This report presents the findings of a research study to identify transferrable lessons from behavior-change and culture-building models that could help inform state efforts to reduce vehicle miles traveled (VMT) by 20 percent by 2050. It includes a literature review of academic and public agency documents as well as interviews and focus groups. This project demonstrates that the similarities between transportation- and non-transportation-focused behavior-change methods can provide important lessons for application of strategies to support the reduction of VMT in Minnesota, providing MnDOT and partners across the state many opportunities to achieve reductions in VMT.