The objective of this study was to understand public attitudes towards several issues related to access management. Specifically: 1. How do users perceive the role and function of specific highways experiencing significant development and increasing traffic? 2. What do citizens perceive are the problems with these roadways? 3. Given that: some people live or work next to the road, some people are trying to get to the businesses alongside the road, and some people are just passing through, what is the proper balance between access and mobility? 4. Do citizens recognize that poorly managed access to a state highway causes congestion and safety problems? 5. Who is perceived to have responsibility for managing the use of the roadway with respect to mobility, access, and safety? 6. Should existing and future businesses conform to limited access policies regarding state highways in the interest of maintaining mobility and safety? 7. How do these answers differ among the following three customer segments? Residents of the immediate vicinity, residents of the market area, travelers passing through, commuters, and/or recreational travelers? Focus groups in four study areas were held to answer these questions. During each group, respondents discussed their use of the studied highway, their perceptions of the roadway's purpose and their views on how access to businesses can best be handled without compromising mobility in the area. They were asked to describe how the roadway has changed and what impact those changes have had on their driving habits and the safety/risks of traveling in the study area.